Facebook is 12 years old!
Facebook celebrated its 10th anniversary on February 3rd 2014. It is a massive network with well over a billion users. As Facebook has gotten older it has steadily gained more users. Developments in mobile phones and easier access to the internet have fuelled its use. We have came a long way from the days of MSN Messenger and Nokia 3310's
As more people have become connected on Facebook, we moved from being able to complete simple profiles to group pages and pages that could take different forms- for interests, for business, for group projects. There's most likely a Facebook page for everything! What it also brought was an opportunity.
An Opportunity
This opportunity was that essentially anyone could create a page, and could get a great deal of coverage and exposure without ever leaving their house. For those aspiring to create a business this was an ideal tool to run a business. No premises, no advertising costs, but a platforms to reach millions and a direct way to interact with customers and for them to be able to interact with you for no cost! Perfect, right?
All was going well
It was perfect, until Facebook realised that this service that they provided, could make them some easy money. Facebook deny this is the only reason for the changes in the service offered. Que Facebook changing how posts where shown- the decline of organic reach https://www.facebook.com/business/news/Organic-Reach-on-Facebook. This had the effect of cutting the exposure that the page creators had, that was unless they wanted to pay by the post and by the dollar for their posts to obtain a bigger reach.
The result
A wrath of people who refused to pay for a service that was once free and unhappy Facebookers tried to find their way around the reach problem. However it would appear these tactics have made little difference. Join me again next time when we will look at some of my favourite Facebook Entrepreneurs .
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