Design Thinking For All Things New

Design Thinking

A good place to look for further information on this is the SIE website, details of which can be found here:

SIE Website

The Innovation Process has a few steps these are;

• Hunch
• Stronger
• Observant
• watch someone do a task
• immerse yourself in a task
• 1-1 meetings or group forums 
• record facts and don't interpret them at the same time
• Insight
• you can start to interpret the facts you recorded
• understand the pain and pressure points
• Opportunities
• Here you are starting to create ideas
• Consider how might we or how might I?
• Customer Empathy
• Who are you designing for?
• Your idea needs to have impact and value
• Idea
• Develop ideas from your insights and opportunity spaces
• The quantity of ideas is important
• Some ideas will be spaced out, other blue sky and others grounded
• Spaced out, unachievable for the moment, illegal or cost prohibitive
• Blue sky- could really make a difference and change behaviour
• Grounded- safe, incremental changes, could already exist
• Develop a couple of viable options
• Communicating your idea is important remember the problem, the solution, the benefit, viability and the feasibility

And don't, make a television/ toaster :P